The Warehouse—one of the most trusted and well-known wine stores in Vietnam—is ambitious about expanding and dominating not only the wine business but also the entire liquor retail industry.
With their determination to expand, the CEOs approached us MullenLowe Mishra to be consulted for a total rebranding. They answered the question: "How do we keep the prestige of being one of the best wine retailers amongst the upper class while expanding to be one of the coolest liquor stores to the youngsters?"
