A record haul of 7 MMA SMARTIES won by our team in 2025 on healthcare clients: MSD and Opella - both at MMA Vietnam as well as MMA APAC competition.
Awards
Work
Vietnam – Suntory PepsiCo Vietnam has launched a new campaign for TEA+, repositioning its leading RTD tea brand to appeal to younger Vietnamese consumers by blending a sharper cultural narrative with its Japanese tea craftsmanship and Suntory heritage. Developed by MullenLowe Mishra, the campaign is anchored on the “Add More” platform, which reframes TEA+ beyond refreshment as part of a daily ritual associated with clarity and balance in modern routines.
Recent
Our campaign “Thank You From Your Future Self” for MSD Vietnam took home the Big Bang Category trophy. It shows how creativity in healthcare can move beyond awareness to real conversion at scale — using Vietnam’s unique local insights and cultural storytelling - to spark game changing results.
Awards
| MARKETECH APAC
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise awareness about preventing Human Papillomavirus (HPV)-related diseases and cancers.
Work
| Campaign Brief Asia
OMO Matic Vietnam, in collaboration with MullenLowe Mishra, has launched a new campaign that blends functional laundry storytelling with dialled up engagement and entertainment.
Work
Laundry ads usually rinse and repeat the same formula—muddy knees, stubborn stains, and microscopic germs. But what if clean wasn’t something you saw, but something you felt? OMO, in partnership with MullenLowe Mishra Vietnam, flips the script in its latest campaign—trading clinical stain talk for a sensory story. At the heart of it is fragrance, reimagined as the true proof of clean.
Work
Huda, a Vietnamese beer owned by Carlsberg Vietnam, has teamed up with MullenLowe Mishra to launch its first-ever youth focused brand extension that invites young people to join an endless 'Wave of Fun' that keeps the party going and ‘prolongs the fun’.
Work
Other recent highlights
Unilever’s laundry detergent brand OMO has partnered with MullenLowe Mishra to celebrate this year’s Tet via this new music video that encourages consumers to keep their resilience and hope high despite a tough year.
Work
| LBB Online
The release of the musical campaign coincided with Vietnamese Family Day on June 28th, triggering widespread social conversations about the importance of family bonds and the power of home during these times.
Work
| Campaign Brief Asia
MullenLowe Mishra Vietnam has hired former DSquare and JWT senior business leader Nhu Nguyen as GM with a remit that includes MullenLowe Mishra and it’s specialist brands, Brand+Do and Immersive Branding Alliance. They have also added Lance Yumul to their creative team as Creative Director.
People
The gloves are off and the octopus has evolved! Say hello to MullenLowe’s brand new global identity and refreshed positioning.
Announcements
| Branding In Asia
MullenLowe Mishra picks up effectiveness awards for Nestle and Unilever.
Awards
| Campaign Brief Asia
Lam Tran, founder of Vietnam’s leading Planning community, The Potato Club, has joined MullenLowe Mishra as Strategy Director.
People
| Campaign Brief Asia
MullenLowe Mishra Vietnam to enhance its social presence and eventually, the brand choice for its ‘ONE’ brand of condoms among Vietnamese people.
New Business
| Branding In Asia
MullenLowe Mishra has announced the appointment of ex PHD Vietnam senior executive Hung Nguyen as Business Director.
People
| Campaign Brief Asia
Lifebuoy and MullenLowe Mishra have collaborated on innovative packaging for hand sanitizers to encourage more consumer usage during the new year ‘Tết’ holiday period this year.
Work