Rockstar, the new challenger in Vietnam’s rising energy drink market, launched in 2023, aimed to build a brand connection and build a loyal Rockstar advocates.
Industrial zone workers work with calloused hands, heavy ropes, and unshakable teamwork, the real stars of Vietnam’s labor force. Rockstar of Strength – Endurance - Symbolizes the brand’s appreciation to celebrate the “real rock stars” of strength & endurance. The 1st Time Ever, Industrial Zones Workers compete at a National Level in a game of Tug-of-War. A unique platform with a scalable approach supported with series of tangible experiences from online to offline, it offered a platform to ‘recharge’ & connect.