HPV is one of the most common STIs, yet many still underestimate their risk—believing commitment, “safe love,” or age protects them. Each audience group carries different misconceptions, from mothers concerned about their teens to young women, men, and middle-aged women who no longer see vaccination as relevant.
This campaign applies Precision Marketing—using data-driven insights to deliver the right message to the right audience at the right moment. With 32 key visuals and 8 films, adapted into multiple sizes and durations for diverse targets, we moved beyond a generic approach, tailoring each asset to the specific mindset and barriers of each cohort to reinforce the importance of HPV prevention.
