This campaign features a new offering called Huda Ice Twist, described as “a low-bitterness, easy-to-drink beer with a hint of Central Vietnam lime that transports consumers to sunny Central Vietnam summer beach parties, whose super smooth flavour will reignite the party mood and keep the fun going for Vietnamese Gen Z.”
When Huda wanted to launch a new beer for the young people in Central Vietnam, we wanted to speak the same language as these Central consumers. Waves are a huge part of everyday life in Central Vietnam, where most of the land is on the ocean border. Surprisingly, they’re a hidden element on Huda’s logo. We bring the wave on Huda's logo to life to show that the new Huda Ice Twist is the beer that keeps the fun going. Introducing the “Huda Gush Wave”. The wave that keeps the party going from morning to night for Central lads.