Huda, the No. 1 beer in Central Vietnam, decided to change that perception. We conceptualised an unprecedented Beach Carnival beyond the people’s wildest dreams.
Central Vietnam is one of the most beautiful places in the world. However, it remains overlooked as a destination for live events and entertainment for young people. Central Vietnam is as vibrant as the North and South, so we wanted to change that, and we did so by throwing the most colourful carnival beyond people’s wildest dreams.
The result is the most talked about Beach Carnival ever in Vietnam, hosted in Central - an often-overlooked region for such an experience. And Huda, strengthening its position as the iconic proud brand of Central people.