Saby is an accomplished agency builder with deep cultural fluency in growth markets in SEA region. Over the years he has held several leadership roles at WPP and IPG agencies in India, SEA region and Vietnam – building winning teams, M&A initiatives, digital transformation, consumerization success stories and client partnerships: Abbott Nutrition, MSD, Microsoft, Suntory beverages, Unilever Home Care, Wall’s, Samsung, HSBC, Vietnam Airlines, Maruti Suzuki, Unicharm, Vivendi, Vinamilk, PepsiCo, Nestle etc.