Lance is a Creative Director with over 16 years of experience in the advertising industry across the Philippines and Vietnam. He has led both local and regional campaigns throughout Asia, developing cultural fluency in the region. In leadership roles, he has built winning teams and crafted successful integrated marketing campaigns for a wide range of brands, including multinational giants like Unilever, Carlsberg, KFC, Nestlé, Sanofi, Jollibee and Samsung, as well as local favorites such as Oishi, Sabeco and Vinamilk.