News

  • Posted on | Campaign Brief Asia

    Lifebuoy And Mullenlowe Mishra Launch Packaging Innovation To Increase Usage Of Hand...

    Lifebuoy and MullenLowe Mishra have collaborated on innovative packaging for hand sanitizers to encourage more consumer usage during the new year ‘Tết’ holiday period this year. While handwashing soap gels and face masks have become the normal for people in Vietnam, the practice of using hand sanitizers lags behind. People sense some inconvenience carrying a…

  • Posted on | Branding In Asia

    Lifebuoy Tries to Make Hand Sanitizer Hip in Vietnam

    Lifebuoy and MullenLowe Mishra have collaborated on a new packaging design for hand sanitizers with the aim of encouraging more consumer usage during the new year ‘Tết’ holiday period in Vietnam. It’s a particularly important campaign as recent Covid outbreaks in Vietnam have dampened travel plans. According to a release, hand sanitizer use has lagged behind mask…

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    Pink Bread and Viral Songs: Learning from Vietnam’s Covid-19 Response

    With Vietnam emerging from lockdown and agencies getting back to business, LBB’s Natasha Patel spoke to MullenLowe Mishra’s founder & CEO and CSO about the country’s resourcefulness and rapid response. With a population of over 90 million, Vietnam had a huge responsibility to so many individuals throughout the Covid-19 outbreak. As social distancing regulations slowly…

  • Posted on | Branding In Asia

    Knorr’s Campaign Starring Truc Nhan Celebrates the Importance of Family

    Along with family, food is the epicenter of the Vietnamese lunar new year – a time when Vietnamese moms are cooking mounds of traditional dishes loved by their kids. For this year’s Tet campaign, Unilever’s food brand Knorr launched a music video on YouTube around this simple fact of Vietnamese life. Created by MullenLowe Mishra,…

  • Posted on | Branding In Asia

    MullenLowe Mishra Creates Automotive Influencer Program for Total Vietnam

    The campaign aims to recognize local mechanics as teammates and companions in business. Total Vietnam, an affiliate of Total, a major energy player, which produces and markets fuels, natural gas, and low-carbon electricity, has partnered with MullenLowe Mishra for automotive influencer program that unites road-side motorbike repair shop mechanics across Vietnam using social platforms, online…

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    MullenLowe Mishra Appointed Communication Partner of PRO Vietnam

    MullenLowe Mishra has been appointed the communication partner agency of Packaging Recycling Organisation Vietnam (PRO Vietnam), the market’s first packaging recycling alliance comprised of thirteen leading consumer goods and packaging companies including Coca Cola Vietnam, Suntory PepsiCo Vietnam Beverage, URC Vietnam, LaVie, Tetra Pak Vietnam, Friesland Campina Vietnam, Nestle Vietnam, Nutifood, THG, SIG, Annam group,…

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    Mullenlowe Vietnam wins Tambuli Award for “Doing Good” with Sunlight

    MullenLowe Vietnam is proud to be honored with a bronze award win in Tambuli Awards 2018 for the campaign “Life Over Chores” from Sunlight, a dishwashing brand of Unilever. Tambuli Awards focus is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results. It honors brands that do good and do well — the seamless…

  • Posted on | Advertising Vietnam

    Knorr and Omo receive top Google Vietnam awards

    Google has announced the top 10 most viewed videos of the Lunar New Year in 2018 in Vietnam, many of which make a big hit with its creative message and new way of communicating. Tet is an opportunity for brands to build brand loyalty with consumers as well as increase sales. Understanding the psychology and…