Huda, a Vietnamese beer owned by Carlsberg Vietnam, has teamed up with MullenLowe Mishra to launch its first-ever youth focused brand extension that invites young people to join an endless “Wave of Fun” that keeps the party going and ‘prolongs the fun’. New product Huda Ice Twist is a low-bitterness, easy-to-drink beer with a hint…
Unilever’s laundry detergent brand OMO has partnered with MullenLowe Mishra to celebrate this year’s Tet via this new music video that encourages consumers to keep their resilience and hope high despite a tough year. As the economic impact of recession is leading to several macro issues: increasing job layoffs and tightening in daily spending, among…
THÔNG BÁO CÔNG KHAI / NOTICE TO PUBLIC Chúng tôi xin thông báo rằng gần đây, tên công ty, logo và nhận diện thương hiệu của Công ty MullenLowe Mishra Viet Nam chúng tôi đã bị một số bên thứ ba sử dụng trái phép, giả mạo công ty của chúng tôi có liên kết…
In D&E economies like Vietnam, urban migration is a key livelihood strategy for vast rural populations. Rapid industrialisation and urbanisation means significant human mobility – rural to urban and the other way round during downturns. This dynamic forms the backdrop of Unilever Vietnam’s latest Sunlight Floor Care ‘Scent of Home’ (Mùi tổ ấm) campaign, which…
MullenLowe Mishra Vietnam has hired former DSquare and JWT senior business leader Nhu Nguyen as GM with a remit that includes MullenLowe Mishra and it’s specialist brands, Brand+Do and Immersive Branding Alliance. They have also added Lance Yumul to their creative team as Creative Director. Nguyen (pictured left) brings close to 15 years of industry…
At the 2022 Annual ‘Dragons of Asia’ awards event held last month in Kuala Lumpur, the Blue Dragon for the ‘Best Campaign by Country (Vietnam)’ was awarded to MullenLowe Mishra for their culturally resonant concept for Nestle Vietnam. Dragons of Asia recognises the best in results-driven Marketing Communications, across 18 countries and 17 entry Categories….
Lam Tran, founder of Vietnam’s leading Planning community, The Potato Club, has joined MullenLowe Mishra as Strategy Director. Lam brings industry experience in classical brand planning, digital and omni-channel CX from agencies such as Ogilvy, Dentsu and Leo Burnett. Hung Nguyen, Business Director of MLM Vietnam, said: “Lam brings together a unique POV on the…
Karex has strengthened its digital footprint in Vietnam and sparked fun and intimacy in the sex-shy country by teaming up with MullenLowe Mishra Vietnam to enhance its social presence and eventually, the brand choice for its ‘ONE’ brand of condoms among Vietnamese people. The Malaysia-based condom manufacturer produces more than 5 billion condoms annually, exported…
MullenLowe Mishra has announced the appointment of ex PHD Vietnam senior executive Hung Nguyen as Business Director. The hiring comes following the addition of Guilherme Tonon who has been named Head of Strategy and Consumer Engagement. Tonon previously held roles with IBM Global Web Production, Terra Networks, and Leo Burnett. “We are thrilled to welcome…
MullenLowe Mishra has been appointed the communication partner agency of Packaging Recycling Organization Vietnam (PRO Vietnam). PRO Vietnam is the market’s first packaging recycling alliance comprised of thirteen leading consumer goods and packaging companies including Coca Cola Vietnam, Suntory PepsiCo Vietnam Beverage, URC Vietnam, LaVie, Tetra Pak Vietnam, Friesland Campina Vietnam, Nestle Vietnam, Nutifood, THG,…
Lifebuoy and MullenLowe Mishra have collaborated on innovative packaging for hand sanitizers to encourage more consumer usage during the new year ‘Tết’ holiday period this year. While handwashing soap gels and face masks have become the normal for people in Vietnam, the practice of using hand sanitizers lags behind. People sense some inconvenience carrying a…
Lifebuoy and MullenLowe Mishra have collaborated on a new packaging design for hand sanitizers with the aim of encouraging more consumer usage during the new year ‘Tết’ holiday period in Vietnam. It’s a particularly important campaign as recent Covid outbreaks in Vietnam have dampened travel plans. According to a release, hand sanitizer use has lagged behind mask…
With Vietnam emerging from lockdown and agencies getting back to business, LBB’s Natasha Patel spoke to MullenLowe Mishra’s founder & CEO and CSO about the country’s resourcefulness and rapid response. With a population of over 90 million, Vietnam had a huge responsibility to so many individuals throughout the Covid-19 outbreak. As social distancing regulations slowly…
Along with family, food is the epicenter of the Vietnamese lunar new year – a time when Vietnamese moms are cooking mounds of traditional dishes loved by their kids. For this year’s Tet campaign, Unilever’s food brand Knorr launched a music video on YouTube around this simple fact of Vietnamese life. Created by MullenLowe Mishra,…
The campaign aims to recognize local mechanics as teammates and companions in business. Total Vietnam, an affiliate of Total, a major energy player, which produces and markets fuels, natural gas, and low-carbon electricity, has partnered with MullenLowe Mishra for automotive influencer program that unites road-side motorbike repair shop mechanics across Vietnam using social platforms, online…
MullenLowe Mishra has been appointed the communication partner agency of Packaging Recycling Organisation Vietnam (PRO Vietnam), the market’s first packaging recycling alliance comprised of thirteen leading consumer goods and packaging companies including Coca Cola Vietnam, Suntory PepsiCo Vietnam Beverage, URC Vietnam, LaVie, Tetra Pak Vietnam, Friesland Campina Vietnam, Nestle Vietnam, Nutifood, THG, SIG, Annam group,…
MullenLowe Vietnam is proud to be honored with a bronze award win in Tambuli Awards 2018 for the campaign “Life Over Chores” from Sunlight, a dishwashing brand of Unilever. Tambuli Awards focus is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results. It honors brands that do good and do well — the seamless…
Google has announced the top 10 most viewed videos of the Lunar New Year in 2018 in Vietnam, many of which make a big hit with its creative message and new way of communicating. Tet is an opportunity for brands to build brand loyalty with consumers as well as increase sales. Understanding the psychology and…
