PRO Vietnam is a progressive industry coalition that’s here to contribute towards solid waste management, working with Government, raising public awareness, building collective ownership. To achieve this we needed an accomplished agency partner to build out our multi-level consumer journey and engagement. We are delighted to team up with MullenLowe Mishra who bring together inspired creativity, locally relevant experiential thinking and commitment to our vision for a clean, green and beautiful Vietnam.

We are excited to join forces with PRO Vietnam as their strategic partner in modelling Vietnam’s circular economy program. This is a transformational mandate, focused on driving post-consumer behavior change, at scale, in a country of 95 million people through insight, creativity and multifaceted collaborations with Vietnamese change makers, media partners and influencers in a way that’s not been done before in this market.