We want to engage the consumer, bring tangible experiences to help them understand and stay with the brand, from there enhance the conversion.
Huda Ice Twist - an exciting new youth-focused variant under the iconic beer brand, Huda. Light, low bitterness, easy-drinking formulation - made for extended time out with friends, with a simple yet evocative platform - very appropriate for this segment: Keep the Fun Going. We translated this platform into a vibrant activation that delivered an endless wave of excitement.