Viral campaign/call to action for parents and teachers to ensure clean toilets in schools, with household care brand Vim

MullenLowe Mishra and Unilever Vietnam have come together to build a new initiative NHÀ VỆ “XINH” to keep school toilets clean and healthy. This is a part of a long-term cooperation between Unilever Vietnam and the Ministry of Education and Training with a vision to bring healthy habits to millions of students in primary schools.

The video features Truc Nhan, one of Vietnam’s most known and liked singers who always highlights important social issues with his touching voice together with PIGGY – the 10-year-old Vietnamese child rapper.

NHÀ VỆ “XINH” is built as a strategic campaign which encourages teachers, parents, and kids to improve sanitation and hygiene habits at schools by being a part of the school program journey via a donation & picking 100 locations for VIM to continue the school program.
The MV became a viral sensation, reaching 36 million views on Youtube.