Launching a world-class coffee brand from Vietnam

ADORÉ is a new Vietnamese coffee aims to become a world-class coffee brand with great taste that can delight the world.

As the Vietnamese coffee market is so crowded, the brand required outstanding direction to differentiate & impress consumers. For this project, MullenLowe Mishra worked closely with brand team to deliver all Brand Identity assets from scratch:

-Brand Key
-Brand Essence & Manifesto
-Brand logo & Identity
-Package design
-Web design
-Launching plan
-And so on