Empowering chefs to unleash their masterpiece and make strong comeback in their business after the pandemic.

The pandemic has passed, but for the chef, the difficulties it creates for the business are still there. In the key market, only 10-20% of eateries have resumed business.
As the top brand committed to support, inspire, progress chef, UFS promised THE CONSISTENCY OF THEIR ICONIC DISHES. To make a strong comeback after Covid-19.

The campaign introduced for the first time a new Brand platform: “Nhất quán”.

The campaign is hosted in integrated channels with the combination from Social media, SEO, through the line engagement activities together with ecommerce & media optimization.