Building Vietnam’s first circular economy program and first Recycling trust-mark

MullenLowe Mishra is the strategic communication partner for Packaging Recycling Organisation Vietnam (PRO Vietnam), the market’s first packaging recycling alliance of 13 leading companies including Coca Cola Vietnam, Suntory PepsiCo Vietnam Beverage, URC Vietnam, LaVie, Tetra Pak Vietnam, Friesland Campina Vietnam, Nestle Vietnam, Nutifood, THG, SIG, Annam group, PepsiCo Food Vietnam and Saigon Coop.

This is a transformational mandate focused on driving post-consumer behavior change, at scale, in a country of 96 million people through insight, creativity and multifaceted collaborations with Vietnamese change makers, media partners and influencers.

PRO Vietnam’s primary aims include kick-starting the circular economy program, creating consumer awareness and ensuring that packaging recycling is more accessible and sustainable across the country.