Building Vietnam’s first national level Recycling brand for the nation’s largest industry alliance for circular economy .

As a strategic communication partner for Packaging Recycling Organization Vietnam (PRO Vietnam), the market’s first packaging recycling alliance of 13 leading companies in Vietnam. This is a transformational mandate focused on driving post-consumer behavior change, at scale, in a country of 96 million people through insight, creativity and multifaceted collaborations with Vietnamese change makers, media partners and influencers.

PRO Vietnam’s primary aims include kick-starting the circular economy program, creating consumer awareness and ensuring that packaging recycling is more accessible and sustainable across the country.

We developed visual identity design, brand guideline, and an interactive persona led website for PRO Vietnam based on best quality user experience and interface.